Art Guidelines

Art Requirements

The quality of your imprint depends upon the quality of artwork supplied to us! All orders requiring artwork must be sent in as Black and White CAMERA READY vector art. Artwork can be submitted via E-Mail, on CD or FTP (File Transfer Protocol). Laser copies of 1200 DPIresolution are also acceptable. Whether you are Mac or PC based, we are able to accept your graphic files if you meet the requirements listed. To ensure this and avoid delays or art charges please adhere to our specifications.


Imprint:

Artwork can be accepted from the following programs:

  1. Adobe Illustrator - CC or lower
  2. Photoshop - All EPS, TIFF, JPEG files (layered if possible)
    They must be 600 dpi or higher at 100% of final size or larger.

Please Note: Vector Art is preferred. It provides the best quality and allows images to be resized without loss of sharpness and detail.


ALL FONTS MUST BE CONVERTED TO OUTLINES, CURVES OR PATHS (VECTOR). IF SUPPLYING IMAGE FILES, FONTS NEED TO BE RASTERIZED.


WE DO NOT ACCEPT: Gif files, Page layout files such as Quark or Pagemaker, Word processing documents such as MS Word/Power Point, Photocopies or PMT’s of photocopies, business cards, letterheads, fax transmissions, etc. (These formats are too low of a quality to ensure you a quality imprint.)


Please Note: Artwork with tight registration, halftones, screen tints and/or bleeds must be reviewed by our Art Department for approval. Avoid very fine lines, both in type and illustrations.


Spot Colors:
All colors must be a valid Pantone+ Solid Coated name. (Ex: Pantone XXX C) If not, it will not be recognized, and will be produced from a varied CMYK breakdown that can render undesired results. (Examples of non-compliant names: Pantone XXX a description C, Sky Blue, PMS Green 347, etc.) Soft edge/Transparencies/Layer effects 
Soft edges/feathered edges/transparencies get the best results when produced on white substrates.
When these type of effects (including layer effects such as overlay, multiply, etc.) are created in the software (Ex: Adobe Illustrator), they can have undesired results when going into production.


Gradients:
Gradients created from Pantone Solid Coated colors yield undesired results. These may need to be converted to a strictly CMYK breakdown in order for the gradient to be smooth. However, the colors will be altered, and may not look like the Pantone Solid Coated colors originally desired.

For assistance in your color selection and specification process, take a look at the Pantone® Matching System Color Chart.