Integrated Marketing Campaign

Cutting Through the “Noise”

Daily we encounter 2904 media messages…We may remember 52 of them…

But 4 of them we will positively remember!

It's a personalized world! According to a recent DMA study, more than 48% (DMA, 2008) of interested direct mail recipients prefer to respond online. Are you getting the leads you need?

LookWho'sClicking^® links the impact-power of direct mail with the interactive capabilities of the Internet. The result? The conversion of direct mail recipients into qualified, educated prospects and valued customers.

How do YOU cut through the noise to engage your customers more effectively?

• Automatically capture all campaign activity for additional follow-up and lead generation - all in real time.

• Comprehensive reports display campaign response rates, visitor patterns, and detailed lead information.

• Follow-up leads in real time and improve results!

• Typically see direct mail response rate lift at least 2X.

Link Direct Mail and Internet Response Channels

MindFire, Inc.'s LookWho'sClicking® allows you to create, manage, and analyze marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can:

Improve direct mail response rates.

Provide relevant content in response to preferences.

Engage responders in more meaningful dialogue.

Convert responders' preferences into revenue.

When used in conjunction with direct mail, LookWho'sClicking® enables you to do the following:

  Call for a demonstration. 630.219.3633

Apparel

Promotional Products

Calendars

Corporate Stores